This week marks the launch of Malawi’s ’30 years’ campaign (‘Mpaka Zaka 30’ in Chichewa).  It has been designed to deter individuals from any involvement in wildlife crime, in particular communicate the changes in legislation as part of the new Wildlife Act, for which wildlife criminals could find themselves behind bars for up to 30 years with no option of a fine.

The campaign has kicked off with a PSA (below) that will be aired on national TV, and on social me and will also be shown in over 100 locations across the country as part of the Zodiak Community Roadshow and our own pedal power cinema roadshow, where there is no access to electricity. 

It’s being run in partnership with the Department of Parks and Wildlife, Lilongwe Wildlife Trust, RSPCA, African Parks, IFAW, and Wildlife Action Group as part of the Malawi’s wider Stop Wildlife Crime campaign.