Campaigns

THE CHALLENGE
Conservation is critical for the well-being and survival of both people and wildlife, but it must compete for attention alongside the numerous pressing humanitarian challenges in what is one of the world’s poorest countries. 

OUR WORK
LWT has delivered a sustained programme of lobbying, advocacy and PR since the launch of the Stop Wildlife Crime campaign in 2014. We aim to raise awareness of Malawi’s conservation challenges and leverage local and international backing, with an emphasis on securing political and public support for LWT-led wildlife law enforcement initiatives.

KEY PARTNERS
Stichting AAP, Tusk Trust, British Government, USAID, Olsen Animal Trust.  Please click on individual projects below for more on other partners who have supported individual campaigns.

Page under construction. Read about the Stop Wildlife Crime campaign here  

In the news

Media has been a critical tool for keeping wildlife issues ‘front of mind’ and we aim to keep Malawi’s wildlife stories in the news every week. We have utilised all media channels available to us to keep the secured hundreds of articles in local and international print, TV, radio and social media. Here are some examples:

  • Secure features/programmes to educate a local audience on wildlife issues
  • Raise the profile of Malawi’s conservation challenges/achievements to generate support
  • Capture commitments made by decision makers and publicly follow up on the progress
  • Champion a strong court outcome to deter other wildlife criminals and encourage judiciary to pass similar sentences, or highlight bad court outcomes and name those involved to ensure that they are held to account.
  • Share ‘wildlife hero’ stories to inspire others or cover high profile individuals speaking out in support of Malawi conservation
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In the news

In the news

Mission Possible Malawi

In 2015, Malawi’s Illegal Wildlife Trade Review revealed the inadequate law enforcement, weak legislation, and lack of deterrent sentencing that made the Warm Heart of Africa a soft target for serious organised wildlife crime. By 2017, Malawi had tipped the scales back in favour of the law enforcers: a new Wildlife Act, new investigations/intelligence units and a public-private partnership for prosecutions. More arrests were made in the last 7 months of 2016 than the previous 7 years, and average sentences moved from $40, no prison sentences, to 3.5 years, no option of a fine.

“Mission Possible Malawi” has encompassed our efforts to raise awareness of these achievements both at home and abroad, with the aim of generating pride at home and much needed funds from abroad so that the momentum can be maintained.  It also provides a public benchmark against which to hold people to account should a case or situation go awry.   

In addition to the sustained press activity, we held a speaking event at the prestigious Ham Yard Hotel in Soho, London, in partnership with Olsen Animal Trust. It was an opportunity to share Malawi’s story with the British conservation world, including our patrons, HRH Duke of Gloucester and Virginia McKenna. Speakers included the British and Malawi High Commissioners and the heads of the Tusk Trust, Born Free and Save the Elephants.

Read more <a href="http://www.lilongwewildlife.org/2017/07/12/mission-possible-malawi/">here</a>&nbsp;and watch the presentations&nbsp;<a href="http://www.lilongwewildlife.org/mission-possible-malawi-ham-yard-london/">here</a>

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Mission Possible Malawi

Mission Possible Malawi

Elephant I Miss You

“Long ago, great giants lived here. They were magnificent creatures.&amp;amp;nbsp; But…we killed them all.”&amp;amp;nbsp; These are the opening words of the film “Njobvu, Ndakusowa” (in English, “Elephant I Miss You”) as a grandfather recounts the tale of the first, and only, time he saw an elephant in his village somewhere deep in Malawi.&amp;amp;nbsp; He then traces the story over the next 60 years as elephants are poached to extinction.

Elephants may be edging closer to extinction which would in turn cripple local ecosystems, but it is the stories of damaged crops and trampled people that are most salient for communities here in Malawi. &amp;amp;nbsp;&amp;lt;em&amp;gt;Nyama&amp;lt;/em&amp;gt;&amp;amp;nbsp;is the Chichewa word used for both “meat” and “anima”’, and&amp;amp;nbsp;&amp;lt;em&amp;gt;chirombo&amp;lt;/em&amp;gt;, which means pest, is often used to describe wild animals. The prevailing cultural belief is that they are God-given resources that will never run out.

“Elephant I Miss You” was made to challenge this view using the storytelling tradition combined with facts-based education. It was made to stimulate discussion as well as pride in the country’s natural heritage that in turn would support wider conservation efforts.&amp;amp;nbsp; It is also a tale that could be told in many an African country with a message that will resonate with a global audience too.

It has been shown on repeat on national television, in Parliament&amp;amp;nbsp;and taken around the country on our pedal power cinema to areas where there is no electricity. &amp;amp;nbsp;Watch the film and read the National Geographic article&amp;amp;nbsp;&amp;lt;a href=&quot;http://www.lilongwewildlife.org/2017/06/06/elephant-i-miss-nat-geo-article/&quot;&amp;gt;here&amp;lt;/a&amp;gt;.

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Elephant I Miss You

Elephant I Miss You

President's Pledge

It was a historic moment when H.E. President Peter Mutharika agreed to support&nbsp;our&nbsp;Stop Wildlife Crime campaign. &nbsp;Not only that, he went on to join Ambassadors, High Commissioners and Honorary Consuls to call on all citizens, residents and visitors to say no to ivory trade in a dedicated campaign film, and host a <a href="http://www.lilongwewildlife.org/2016/04/15/malawi-president-fronts-stop-wildlife-crime-film/">high profile reception </a>at State House for its launch - the first time that all the diplomatic missions had been brought together for over a decade at the President's residence.&nbsp;Missions backing the initiative are&nbsp;Belgium, Brazil, China, Egypt, Germany, Great Britain, India, Ireland, Italy, Japan, Mozambique, Korea, South Africa, Spain, Tanzania, the United States of America and Zambia.&nbsp;Belgium, Mozambique, and Italy have also pledged their support even though they were not available to appear in the film.

LWT sought the high profile support to encourage&nbsp;other Government &nbsp;decision makers to push&nbsp;through and support law enforcement initiatives such as the&nbsp;Wildlife Act Amendment Bill and the new investigations unit. &nbsp;The additional support of the diplomatic corps also helped to publicly convey the message&nbsp;that wildlife trafficking would not be tolerated, whatever nationality was involved.

See the film and read more&nbsp;<a href="http://www.lilongwewildlife.org/presidentpledge/">here</a>

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President's Pledge

President's Pledge

30 years campaign

 Our '30 years’ campaign (‘Mpaka Zaka 30’ in Chichewa) has been designed to deter individuals from any involvement in wildlife crime, in particular communicate the changes in legislation as part of the new Wildlife Act, for which wildlife criminals could find themselves behind bars for up to 30 years with no option of a fine.

The campaign was kicked off with a PSA that was aired on national TV, and on social media. It was also shown in over 100 locations across the country as part of the Zodiak Community Roadshow and our own pedal power cinema roadshow, where there is no access to electricity. 

It was developed in partnership with the Department of Parks and Wildlife, RSPCA, African Parks, IFAW, and Wildlife Action Group as part of the Malawi’s wider Stop Wildlife Crime campaign.  Watch the film here

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30 years campaign

30 years campaign

Wildlife Act

Information coming soon

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Wildlife Act

Wildlife Act

Chinese Embassy Partnership

We partnered with the Chinese Embassy in order to sensitise citizens and reduce demand for wildlife products.  An SMS campaign targeting Chinese nationals was introduced and Chinese language materials were introduced, as well as a sensitisation event with over 100 key business people residing in Malawi.  China represents one of the biggest markets for wildlife products and having such public support of the Chinese Embassy is important for any cases involving Chinese Nationals in the future.

Read more here.  The Ambassador also wrote an open letter in the National Geographic.

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Chinese Embassy Partnership

Chinese Embassy Partnership

Ivory stockpiles

More information coming on&nbsp;Mzuzu burn and&nbsp;ivory stockpile rationale.

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Ivory stockpiles

Ivory stockpiles